The SEACULT straps have their own soul that connects them to the heritage concept, but the strong technical and design components allow the company to create specific productions for major watch brands marketed nowadays. We also provide highly customized straps, including prints in specifically requested designs

THE SQUALE CASE

We thank SQUALE for granting us the honor of sharing a success story in which the protagonists are the oldest and largest underwater watch company, SQUALE indeed, and a young and passionate strap company that decided to connect the past and the future with a ‘buckle.’

It was 2016 when Giuliano Alessi and the Maggi family came together to solve a problem: enhancing the performance of one of SQUALE’s flagship watches. The historic watchmaking company, always in search of the best solutions for its products, needed a high-quality strap for its 50 ATMOS model. From there, Giuliano Alessi, President of SEACULT, embarked on a lengthy quest for materials, the development of new designs, and initiated numerous mechanical and compositional tests until all the pieces fell into place, giving birth to a new and revolutionary solution.

The result was a strap made in Italy, with an unparalleled strength in the world of technical rubber, perfectly harmonizing with the sporty character of the watch, and offered at an extremely reasonable price.”

UN SUCCESSO PER TUTTI

“After this success, many others followed, and today, SEACULT supplies technical straps for the majority of SQUALE’s products. The company continues its pursuit of new designs and increasingly innovative materials.”